5 Ways to Build Your Online Presence

By Alicia Geigel on May 28, 2019

In today’s world, you can choose to have a career from just about anywhere. Whether you to commute to work or work online, there is a multitude of options for you.

With advances in technology and a shift in the market for jobs, working from home or remotely is becoming more popular for people of all age groups. Working remotely has plenty of appealing benefits, like having more freedom and flexibility to do things that you want. In addition, one study suggests that working from home lowers stress and boosts morale, with 82% of telecommuters reporting lower stress levels and 80% reporting higher morale.

Working remotely sounds tempting, right? From personal experience, I can say with conviction that working from home is awesome because it allows me to have more leeway to do the things I love outside of work, like cooking or traveling! While working from home sounds like a piece of a cake, there are a few necessary things you must do in order to be successful, such as building your online presence/branding yourself.

Are you currently looking to work remotely? Have little to no online presence at the moment? Need some advice on how to build a better personal brand online? Check out these five tips on creating your online presence that will find you remote work in no time!

social media, facebook, twitter, apps, phone

Image via Pexels

1. Be Consistent in Your Theme/Photos: This may seem like a minor detail, but it actually is important when it comes to building an online presence. Throughout your various social media platforms, have your ‘theme’ and photos be consistent. By ‘theme’ I mean a specific color palette, font, letter sizing, etc. These small details will show others that you dedicate time into making your pages look cohesive and polished, thus making your personal brand appear more reputable.

Alison Doyle of the Balance notes, “ For example, you can use the same photo on all your profiles. You can also create a branding statement and use some or all of it, so you’re sending the same pitch or message, on your social pages.”

2. Utilize LinkedIn: LinkedIn is an excellent place to establish and build an online presence. For one, it’s a popular place where business professionals, both online and offline, connect, look for jobs, and network with like-minded people! If you don’t already have a profile, create one to leap into the virtual job world and start making your brand noticeable!

3. Try a Professional Facebook Page: LinkedIn is a useful tool to connect with professionals and perhaps to your surprise, so is Facebook! With the shift of where people are looking for and finding professional connections, Facebook has emerged as a key platform to build an online presence. If you are looking to do this, just be sure to differentiate your personal page from your professional one, so you can separate the two. Being on Facebook as a professional can give you the chance to share your skills and current events that are going on in your life!

computer, laptop, coffee, yellow, hands, person

Image via Pexels

4. Find Common Interests: What better way to build your online presence than to find common interests with others? Josh Steimle of Entrepreneur.com states, “when reaching out to someone, always do your research to learn a few things about them, find an interest you have in common, and ask them about it to break the ice. If you struggle to find a common interest, become interested in something they have experience with by researching it and coming up with some questions on the topic.”

You can find people with common interests through various social media platforms, especially ones like Facebook or Twitter. Doing so will not only help you to meet new people, but it will also expose you to new areas of your industry that you might not have been aware of!

5. Personal Website: Having a personal website can draw attention to you and you exclusively without the other potential distractions that can come with being on a social media site like Facebook or Twitter. Rather, a personal blog or website shows potential employers that you are serious about building your online presence and looking to spread your brand across multiple platforms.

Regarding the benefits of a personal website, Alison Doyle writes, “A blog or personal website that is related to your career interests is a good place to highlight your expertise and an ideal way to feature your credentials.”

Who doesn’t want to have the free time to do what they want and work remotely at the same time? Choosing to work remotely is not always an easy decision, and it can sometimes come with a few difficulties. While building an online presence and creating a brand for yourself takes some patience and determination, if you follow the right steps, you can network effectively and be successful working at home. As always, good luck!

By Alicia Geigel

Uloop Writer
Temple alum | columnist at Uloop News | photographer | food blogger if you want to learn more about me, visit my profile and check out my articles!

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